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Fans? So what?

You know jokes like "How many people are needed to screw in a light bulb" The answer is always different and insane.

Basic principles in the implementation of mobile marketing campaigns and particularly those related to sending marketing messages as text messages.

You've probably heard of the rule that it is more important /cheap/  to keep your current  customers than to attract more and more new ones?

The search  for new customers is more expensive, requires more efforts and sometimes is not crowned with very good results.

"Rich people invest in time, poor people invest in money" - Warren Buffett

One of the ways for entrepreneurs to learn how to invest in time is by learning how to delegate.

Some organisations, after straggling to implement Balanced Scorecard Systems (BSC), come to the conclusion that they need to at least map their processes. But then the challenge they face is how to link strategic with process KPIs.