Even if you have brilliant ideas, they’re worthless unless you share them. So, being able to communicate effectively is as important as being able to come up with great ideas. However, not everyone is good at communication, and they need practice to be capable of it.
Suppose a situation arises when, due to external reasons, you need to immediately double your company’s output. But your managers are unable to get the work done by the employees, who are unwilling to go that extra mile for the company. This results in loss of both money and reputation for the company.
So, what’s the problem? It’s not that you’re not paying the employees, nor are they deprived of other benefits. So the real problem here is the lack of communication between employer and employee.
It is often forgotten that internal communication is an integral part of business communication strategy. The entire focus being on external communication, the firm and its managers busily paint rosy pictures for customers. This leads to a strong marketing side, certainly, but rather weakens operational strategy.
Another problem caused by miscommunication and/or lack of communication is the growth of the negative-grapevine. This unofficial channel of communication can lead to disaffection, causing profits to decrease.
To ensure growth, you need to have channels of both internal and external communication. The whole communication system should be of one piece and purpose.
No loose talk can be permitted. Whatever is communicated, whether to the customers or the employees, must be carefully crafted in order to attain the goals that have been set.
If you focus on your target segment’s needs, you are likely to be able to set up an effective communication strategy. They care about your goals, but only o far as they benefit from it. So identify with their needs and communicate your goals in terms they empathize with.
If you welcome suggestions and encourage feedback, your employees get a chance to constructively put forward their suggestions, but this will also suppress the grapevine and allow them to feel involved.
When you receive the feedback or suggestions, react in a positive way. Assure your employees that their complaints are being noted and positive actions shall be taken.
Make sure your message isn’t lost in a maze of jargon and can be understood by your target audience.
To sum up, to achieve your goals, you must communicate your ideas clearly.